Choose distribution carefully — visibility is independent from pricing (you can have private paid or public free).
Matrix
| Visibility | Pricing | Typical use |
|---|---|---|
| Private | Free | Internal tools, pilots |
| Private | Paid | Partner SKUs, invited customers |
| Public | Free | Community growth, lead gen |
| Public | Paid | Productized ISV business |
| Unlisted | Either | Soft launch, selective links |
Private rules
- Install limited to publisher org + allowlisted org ids.
- Not searchable in the public Store.
- Still must pass basic security checks if it requests write scopes.
Public rules
- Full Store review (Publishing).
- Privacy policy and support channel required.
- Scope changes that widen access trigger re-review.